Competition from Web 2.0
While it is no secret that Large Web 2.0 companies are making moves to move into Web 3.0, most of them are approaching it from the standpoint of "expanding their reach".
Ultimately, companies like Amazon are currently looking to operate in the Web 3 space from a Web 2 standpoint.
We believe that a complete bottom up redesign of this world needs to take place in order to truly combat the challenges that the advent of Web 2.0 operations have introduced to all actors involved.
We want to lead the charge in attempting to take on this task.
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